Movotiv Services & Expertise
Movotiv LLC is the consulting business of Parrish Hanna. I work with corporations, suppliers, new ventures, and other organizations to chart the future and design what comes next mostly in Automotive & Mobility related industries. Together, we find answers to critical questions and incubate innovative and transformational products, services, and ecosystems. Usually, these opportunities are …
1. At the convergence of industries,
2. Heavily influenced by digital transformation and connectivity, and
3. At the intersection of sensors, high-performance compute, data analytics, intelligent systems, and unique interaction paradigms.
I often integrate & work as an extension of your team (or) bring-in a small group of world-class collaborators to answer difficult questions, provide vision and inspiration, creatively solve problems, provoke, integrate new partners, and more to ensure increased customer and brand value.
Define What Comes Next: via Roadmaps, Partnerships, Brand Voice & Interaction
Do your cross-disciplinary teams have a clear strategy and process to design & validate “what comes next” ?
Fixing the Experience: Enhancing Usability, Customer Value, & Emotional Connection
No doubt your teams have a list of experiences that need some improvement. Let’s collaborate to identify what needs fixing and get on it. Fixes are often related to content, UI flow, visual elements, metaphor, categorization, and related - and are more reductionist than additive. Performing a root cause analysis across orgs, decision making, data, and the like will enable us to improve one feature / one function / one system or service interaction at a time.
The results are increased everyday product & experience satisfaction, social sharing, deeper brand connection and increased loyalty. (Aka, shorter time-on-task, lower error rate, increased eyes on road time, better SUS scores, NPS, findability, fewer TGWs, etc.)
** Applicable to multiple industries and touchpoints - including Automotive & Mobility, Mobile / Telecom, & general Connected Products (covering product & service experience, connected business strategy, CRM, and more)
Applied Vision: Realize Opportunities, Experiment, Learn, Disrupt
Do your internal teams have a clear primary experiential goal and vision that will both evolve your brand and challenge the industry in the years to come? Do you have a pipeline of innovation and experimentation with supporting measurement & validation techniques to inform your product portfolio?
Direct Consumer Auto Feature Education: Learn More About What Your Car Can Do
Have you recently purchased a new vehicle and are you wondering what exactly it can do, how it does it, what all of the buttons and labels mean, and how to get it to behave like you want it to?
Think of this as a “New Vehicle (car / SUV / truck) Education & Personalization Service” where I will visit you (or meet via video) and we can spend time walking through the nuances of what your vehicle can do, what everything means, and how to use it.
Most vehicle owners only use 40-50% of what their vehicle can do and have some confusion and / or frustration related to it.
Your Guide to Understanding Experiences & Memories
A consumer’s past memories, current moments of experiences and future anticipated memories (hopes) are the building blocks of brand perception and trust.
movotiv
Product, Service & Emotional System - Design Consulting, Advising & Collaboration