Movotiv Services & Expertise
Movotiv LLC is the consulting business of Parrish Hanna. I work with corporations, suppliers, new ventures, and others to chart the future and design what comes next mostly in Automotive & Mobility related industries. Together, we find answers to critical questions and incubate innovative and transformational products, services, and ecosystems. Usually, these opportunities are …
1. At the convergence of industries (e.g., Telecomm, Energy, Outdoor Adventure),
2. Heavily influenced by digital transformation and connectivity, and
3. Leveraging the maturity of sensors, high-performance compute, data analytics, intelligent systems, and unique interaction paradigms.
I often integrate & work as an extension of your team (or) bring-in a small group of world-class collaborators to answer difficult questions, provide vision and inspiration, creatively solve problems, provoke, integrate new partners and more to ensure increased customer and brand value.
Define What Comes Next: via Roadmaps, Partnerships, Brand Voice & Interaction
Do your cross-disciplinary teams have a clear strategy and process to identify “what comes next” and then design, engineer, develop, and market to new additions to your portfolio? Is it clear to your teams what your company is known for, what domains ought to be prioritized, and what the market perceptions are throughout development?
Fixing the Experience: Enhancing Usability, Customer Value, & Emotional Connection
Do users occassionally find your vehicle’s features difficult to learn or use correctly? Or worse, do they cause anxiety or have no perceived value? Let’s collaborate to identify what needs fixing and get on it. Fixes are often related to content, UI flow, visual elements, metaphor, categorization, and related - and are more reductionist than additive.
Performing a root cause analysis across orgs, decision making, data, and the like will enable us to put together a plan to improve one feature / one function / one system or service interaction at a time. The results are increased everyday product & experience satisfaction, social sharing, deeper brand connection and increased loyalty. (Aka, shorter time-on-task, lower error rate, increased eyes on road time, better SUS scores, NPS, findability, fewer TGWs, etc.)
** Applicable to multiple industries and touchpoints - including Automotive & Mobility, Mobile / Telecom, & general Connected Products (covering product & service experience, connected business strategy, CRM, and more)
Applied Vision: Realize Opportunities, Experiment, Learn, Disrupt
Do your internal teams have a clear primary experiential goal and vision that will both evolve your brand and challenge the industry in the years to come? Do you have a pipeline of innovation and experimentation with supporting measurement & validation techniques to inform your product portfolio?
Consumer Auto Feature Education: Learn More About What Your Car Can Do
Have you recently purchased a new vehicle and are you wondering what exactly it can do, how it does it, what all of the buttons and labels mean, and how to get it to behave like you want it to?
Think of this as a “New Vehicle (car / SUV / truck) Personal Education Service”. I will visit you (or meet via video) and we can spend time walking through your questions, the nuances of what your vehicle can do, what everything means, and how to use it.
Most vehicle owners only regularly use 40-50% of what their vehicle can do and have some confusion or frustration related to it.
movotiv
Product, Service & Emotional System - Design Consulting, Advising & Collaboration