Are your cross-disciplinary teams tackling the design challenges of “what comes next” via a systematic and proven process?

Movotiv helps organizations chart the future and design what comes next in the Automotive & Mobility industries. This involves finding answers to critical questions and incubating innovative and transformational products, services, and ecosystems. Together we will discover, define, design, & develop "what comes next" by addressing several key areas:

Applying a Systematic Forecasting Process

• Movotiv helps cross-disciplinary teams tackle the design challenges of "what comes next" in a systematic, orderly, & proven way

Leveraging Key Influences

• These opportunities often emerge at the convergence of industries, are influenced by digital transformation, and are at the intersection of sensors, high-performance compute, analytics, intelligent systems, and unique interaction paradigms.

Collaborative Visions

• Assist in establishing collaborative visions with hyperscalers, ecosystem partners, start-ups and others.

Aspirational Product and Service Roadmaps

• This includes clearly defining the aspirational product and service roadmap, ensuring that technology, business, consumer strategy, and brand stakeholders are bought-in and aligned.

Customer-Centric Planning

• Define methods and create a plan with levers to ensure that customers will find future products, services, and systems unique and compelling. Determine what to design and how to make it continuously better in the near & long-term.

Measurement and Prototyping

• Progress towards continuously improving capabilities and brand evolution, Movotiv ensures teams have a physical and digital prototyping infrastructure and measurement framework.

Informing Future Actions

• Do more with what you currently have to inform what’s next, enhancing consumer understanding of a car's capabilities, lessening confusion, and enhancing value.

Are technology, business, consumer strategy and brand stakeholders bought-in and aligned?

Let me help you create and define core product and service experience attributes for your company (aka, the DNA of your consumer interactions). Let me help you structure and execute strategic design planning projects like next-gen program definition, next-gen cockpit configurations, Human-Machine Interface (HMI) systems, digital assistants, component & system design, and the progression of an interactive dialogue from across all automotive and mobility domains.

Bridge across organizations and division silos to craft a unified, user-informed customer journey and experience roadmap. We will define and validate multi-year plans that are informed by, co-developed by, and endorsed by cross-disciplinary internal and external teams.

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Product, Service & Emotional System - Design Consulting & Collaboration