Craft a Vision, Experiment & Disrupt
Do you need to motivate your internal teams and at the same time disrupt the industry with a unique vision of the future?
Internal organization inspiration and industry-wide introspection comes from a glimpse of the design of "what could be" next and "what if". Nothing tells a story or conveys meaning like a physical interactive vision model, something that you climb into, walk around and directly interact with. It is the interpretation of a company's design and experience strategy and an articulation of what that company will be known for in the future. It should be clear each day what needs to be done next to evolve your company’s brand and stand apart from its competitors.
Let me compliment and boost your team with a fresh eyes approach, creative energy, deep industry knowledge and a world-class set of partners define a clear and compelling vision for the future of the vehicle experience (inside, outside, near & far) and related mobility services.
Today’s conservative, safe and practical solutions are over featured, undervalued and under utilized. I will work with your teams to conceptualize, model, prototype and demonstrate the next-generation of concept vehicles and integrated services, particularly their advanced interior layouts, interactive systems and related mobility services. Blend design, technology, interaction, content and service into an aspirational vision that addresses many of the questions of the times. The script needs to be changed and here are a few timely questions to consider …
What does it mean to design for experiences first? What are the best practices, partners and skill sets required?
Creating value in connected services is critical to the future revenue of most auto and mobility companies. What happens if consumers do not set-up profiles, enroll in services and use their connected apps?
What are you going to do when consumers complete their connected service trials and refuse to re-enroll in anything but remote access?
Have you captured, aggregated, synthesized and modeled human expectation, behavior and emotions in regards to battery electric vehicles (BEV)?
How will your smart systems and digital assistant(s) come to life? How will you leverage and integrate existing intelligent agents?
How will you extend exterior form, lighting and color design cues to the interior interactive space?
How are users going to understand the states and progressions of driver assistance systems - from levels 1-4 ?
What “embedded courtesies” can you deliver with driver state monitors, motion sensors, heart rate monitors, cameras and other biometric sensors that have yet to be considered?
How do you take the best of Eastern and Western culture digital sensibilities and make a truly global platform?
movotiv
Product, Service & Emotional System - Design Consulting & Collaboration