Craft a Vision & Disprupt


Do you need to motivate your internal teams and at the same time disrupt the industry with a unique vision of the future?

Internal organization inspiration and industry-wide introspection comes from a glimpse of the design of "what could be" next and "what if". Nothing tells a story or conveys meaning like a physical interactive vision model, something that you climb into, walk around and directly interact with. It is the interpretation of a company's design and experience strategy and an articulation of what that company will be known for in the future. It should be clear each day how your company will evolve to stand apart from its competitors.

Let me compliment and boost your team with a fresh eyes approach, creative energy, deep industry knowledge and experience of what can be real - not too mention a host of cross-disciplinary design best practices and lessons learned.

I will work with your teams to conceptualize, model, prototype and demonstrate the next-generation of concept vehicles and integrated services, particularly their advanced interior layouts, interactive systems and related mobility services. Blend design, technology, interaction, content and service into an aspirational vision that addresses many of the questions of the times. Here are a few timely questions to consider …


How do you take the best of Eastern and Western culture digital sensibilities and make a truly global platform?

What’s next in mobile integration – of app ecosystems, Car Play, Android Auto, Baidu Car Life and everything else coming?

Have you captured, aggregated, synthesized and modeled human expectation and behavior in the Electrification (EV) and Autonomous vehicle (AV) spaces?

How are users going to understand the states and progressions of driver assistance systems - from levels 1-4 ?

How will your smart systems and digital assistant(s) come to life? How will you leverage and integrate existing intelligent agents?

How will you extend exterior form, lighting and color design cues to the interior interactive space?

What “embedded courtesies” can you deliver with driver state monitors, motion sensors, heart rate monitors, cameras and other biometric sensors that have yet to be considered?

What does it mean to design for experiences first? What are the best practices, partners and skill sets required?

“Gosh that is smart and cool. How did they do that? I definitely need one of those.”

Comments overheard on the Auto Show X floor from visitors experiencing the next-gen vehicle, services and systems.


Product, Service & Emotional System - Design Consulting & Collaboration