Towards the Perfect Interactive Car Experience
I am on a Relentless Journey to incrementally improve the usefulness, ease-of-use, desirability and brand uniqueness of modern automobiles. When done right, consumers do not really understand why their vehicle “just fits them” or “how it knows what they need”, but their confidence, trust and loyalty in the brand continues to increase.
Occasionally my clients give me access to their vehicles, but in general, I miss regularly driving a diversity of vehicles. I do not necessarily want to become a full-time vehicle reviewer and just write (tape / edit / post) reviews. I have a full-time UX, HMI, strategy and design consulting company - and an open space in my garage.
So, here is my proposal. If you provide me with one of your new vehicles (or a competitive vehicle that you want to better understand) for two or more weeks, then I will provide you with 3 solid, progressive recommendations to improve the usefulness and appeal of that vehicle. From icons to interaction flow to information architecture to control design, user-interface design and more, these recommendations will be grounded in contemporary consumer understanding and hours and hours of direct consumer feedback, observation and understanding. And I would be happy to acknowledge your company’s generosity on social media and throughout the automotive and mobility HMI, Design and UX outlets.
My past few years have been filled with an abundance of direct interaction with consumers and their new cars. Some were considering their first EV, others have owned a new luxury model for the past 9 months, some were considering a new truck, some were considering new start-up brand model and so on. What they all have in common is that they each have at least one or more points of confusion or misunderstanding about how the vehicle’s work.
I often play the role of third-party arbiter and influencer, so let me do that for and with you in exchange for vehicle access. Thank you for your consideration and click below to take me up on the offer.
PS - And if the color of the vehicle is Egg Shell (like) Blue, then I will throw-in some extra recos. My favorite color of the times.