Human-Centered Process Applied

Are your teams marching to the same human-centered process beat?

Are your enterprise priorities clear?

Do your teams co-create and rapidly iterate with your consumers?

Are your design decisions driven by the competition, emerging technology, an evolving brand and/or consumer wants, needs and expectations? Is your company exploring new service-based businesses models, identifying partners, prototyping, testing and learning and improving? The correct answer should be Yes (all of these), and you should be following clear methods and standards and tools that are applied to all of these initiatives. Human-centered methods of research, design and measurement can be applied to better understand the influences, priorities, the efficacy of your design and the scale of new product and service opportunities. 

Through the establishment and enterprise-wide execution of a user-centered or human-centered iterative design process, progressive companies are able to continuously learn from their customers and rapidly explore related opportunities. Companies need to keep up with the evolution of Design process and methods from traditional design to human-centered design to computational, system and most recently experimental design.

The results are products and services that have a unique point-of-view and position in the industry and significantly contribute to the company’s revenue, margins and overall bottom line and longevity. Another byproduct is the realization that some internal reorganization may be required to sustain this type of working and mindset for the decade to come.