Guide Teams with Roadmaps

Is your aspirational product and service roadmap clearly defined?

Is it clear as to what will make your future product and service systems unique and compelling? Do you know what to design now, in the near-term and in the long-term?

Are technology, business, consumer strategy and brand stakeholders bought-in and aligned?

Let me help you create and define core product and service experience attributes for your company (aka, the DNA of your consumer interactions). Bridge across organizations and division silos to craft a unified, user-informed customer journey and experience roadmap. We will define and validate multi-year plans that are informed by, co-developed by, and endorsed by cross-disciplinary internal and external teams.

It is essential to set the direction for an evolution within your enterprise from designing features to designing for experiences while positioning the brand and defining what the company will be known for in the years to come. These might be organized around “jobs to be done”, interactive domains, primary consumer goals and tasks, or something else. Also define principles, create road maps and most importantly, create immersive interactive demonstrations to illustrate the intent of your company’s future products, services and emotional systems. These might take the form of entirely new products or services, incremental improvements to what your company does best, the integration of new partners, or something else, To quote Allan Cooper, "The future is in the hands of the hands-on."

Let me help you frame and model the delivery of experience engineering plans and schematics – including journey maps, ecosystem stack-ups, partner network mapping, interaction and transaction flows and more.

movotiv

Product, Service & Emotional System - Design Consulting & Collaboration