movotiv
Providing strategic planning and design for the next generation of Automotive and Mobility products, services and systems. Providing industry leading vision and design of Human-Machine Interaction (HMI), User Experience (UX) & Advanced Design (both physical and digital)
The future vision and strategic plans of the global Automotive & Mobility spaces are going to significantly shift in the next few years. Companies knew that they needed to shift business models more toward service-based businesses and have been struggling to find models that were embraced by consumers and could scale. And now, the pandemic has changed the way that everyone thinks about space, interaction, proximity, movement and more. The sharing economy and mass transit are shrinking as families leave cities, individuals work from home and fewer miles are driven.
The investment in designing and building personal SUVs continues to pay-off but it will not last as the world has experienced clean air, a reduction in consumption, the viability of online transactions, interaction and education. New and innovative businesses and revenue streams will need to be realized in order to survive.
I believe that those that thrive within the business value chain will be those that commit to and invest in …
· Behaving and operating like a software company; design, build and evolve digital platforms & ecosystems
· Reducing & refocusing technology and feature design
· Vastly improving what they have now with small efficient, informed modifications
· Defining and engineering an infrastructure of experiences that will evolve and differentiate their brand
· Shifting from “planning to make” to “architecting a platform to continuously learn & improve”
· Investing in and developing experience-based service businesses
If these ring true to you, then I think that we would get along, could design something exciting and have a good time doing it. As I have learned previously in the consumer electronics, telecom, mobile and web industries, the physical product must be complimented by digital systems, data analytics, platform extensibility and thoughtful and valuable services.
Despite the stillness and isolation, myself along with a global team of talented Strategists, Researchers and Designers continue to plan for, design and fabricate “what comes next” and “what if”. Be safe and well.